News for Nonprofits

Report digs into Millennials’ work for causes

Phase 2 of the Millennial Impact Report, an annual study of younger adults’ engagement with charitable causes (supported by the Case Foundation), looks at the group’s cause-related interests and actions and what’s behind them. Among other things, the researchers found that those Millennials who’ve been the most passionate about causes and social issues have become considerably more active and vocal since the 2016 U.S. presidential election.

Less than one-third of the respondents think the country is moving in the right direction. But the majority of those who responded still look to institutions, including government, to correct course and address the causes and issues they care about. They demonstrate this faith in institutions through actions like voting and contacting political representatives.

The top cause or social issue for Millennials in 2017 was civil rights and racial discrimination, bumping education and health care from 2016’s top perch. According to the report, members of this demographic are overwhelmingly interested in the social issues relevant to quality of life for the largest part of the population.

The report also includes recommendations on how nonprofits can put its insights to work. You can read it at themillennialimpact.com.

Charity Navigator expands information

Charity Navigator is now making concise impact reports for 2,400 charities available to users at no charge. Site visitors can view the website’s financial analysis developed from each organization’s Form 990 filings, as well as impact reports prepared by the charities and supplied by GuideStar, Classy and GlobalGiving.

These three organizations collect information on nonprofits’ results and progress toward achieving their goals. The reports won’t affect Charity Navigator’s star or numerical ratings. But they will give organizations an opportunity to show the value of their work and help donors assess the impact of their donations.

2017 Giving Tuesday smashes record

Were you among the recipients of the record-breaking kitty on the latest annual giving day? The 2017 #GivingTuesday Data Project reports that $274 million was raised from 2.4 million online contributions. Donations on November 28 marked an increase of $97 million, or 55 percent, over 2016. According to the project, people in more than 150 countries participated, with an average gift size of about $111.

The movement, launched in 2012, generated more than 1 million social media mentions in 2017, resulting in almost 22 billion social media users exposed to at least one mention. The most common topics discussed in those mentions included human services, education, health, the environment and animals, as well as the societal benefits of giving.



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